Defining UX KPIs for the YCS App

Project Type UX improvement Role Project Sponsor and Lead LOB Agoda Enterprise Date April 2019 background YCS, or Yield Control System, is Agoda’s partner extranet portal used by hotels to onboard and get listed on the Agoda platform, manage rates, availability, bookings, promotions, and various YCS products. It also allows partners to list and manage…

Project Type UX improvement Role Project Sponsor and Lead LOB Broadband & Entertainment Date Jan - March '25 problem statement Customers exploring our broadband and entertainment bundles (called HomeHub/HH Bundle) often face confusion due to unclear value propositions, complex plan comparisons, and lack of personalized recommendations. As a result, engagement is low and bundle conversion…