About

A little bit about myself...

I'm a UX and product design leader based in Singapore, most recently heading up Product Design & Experience at StarHub.

Before that, I was in Bangkok designing travel experiences for Agoda’s global customer base, where I deepened my love for solving complex problems at scale.

Originally from the U.S., I have spent nearly two decades working across eCommerce, telco, and enterprise platforms—building design systems, leading teams, and shaping customer journeys that balance usability and business impact.

I'm a firm believer in lifelong learning, a fan of thoughtfully crafted interfaces, and someone who enjoys mentoring designers and geeking out over AI and how it will shape the future of design.

Outside of work, I’m an avid traveler, passionate foodie, and active participant in UX communities across the region. Always happy to chat—especially over a good cup of coffee, virtual or in person.

My Design Philosophy

Design Principle

I align with Dieter Rams’ principles—creating intuitive, honest, and purposeful experiences that prioritize simplicity and function.

Design with Data

I believe great design is driven by data—using insights to inform decisions, validate ideas, and create experiences that truly resonate with users.

Design KPIs matter

Defining and executing UX KPIs is essential to measure impact, align design with business goals, and continuously improve the user experience through actionable insights.

Design Vision & Strategy

A clear product design vision and strategy is essential for aligning teams, guiding decisions, and ensuring every design effort contributes to long-term business and user goals.

Attention to Detail

Attention to detail in craft is crucial—it transforms good design into exceptional experiences by ensuring every interaction feels intentional, polished, and trustworthy.

Empathy with Research

Empathy is at the heart of great design, and user research is its foundation—helping us understand real needs, uncover pain points, and create solutions that truly connect with people.

Ttestimonials

Here’s what collaborators and stakeholders have said about my work, leadership, and impact on user experience.

I highly commend Chris for his work as Head of Design at SCNX. Chris led the product design in many innovative scenarios. He also reformatted the brand strategy after about 3 years into the business and the whole package of design element thinking he delivered was fantastic. Any team would be lucky to have Chris and I hope to work with him again someday.

Johnny Slattery
CEO at EarthTrack.io

Chris is an excellent manager of design talent and a pleasure to work with. With his rich experience and deep knowledge, he has been instrumental in shaping the department: from implementing best design practices to upskilling his team. He welcomes hands-on work, and has taken on numerous initiatives and projects that positively impacted the organisation as a whole. I am looking forward to an opportunity of working together again.

Andreas Karampatzakis
Product Executive | Scientist | Entrepreneur

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Omkar Sen
Growth Strategy | Marketing | Strategic Partnership

Chris is a great leader. He is knowledgable and wouldn't hesitate to impart, challenge and grow the designers under him. He is always hands on with the projects and he brings excellence to the table. Chris has been a leader whom I respected, trusted and looked toward for guidance. I believe his presence brought positive impact on the company as well as on my personal experience working with him.

Jennifer Tham
UI/Visual | Graphic | Brand

Work Experience

Work experience

Head of Design & Experience

Director of UX + Design

SENIOR MANAGER / UX

Everything UX

Senior UXE Designer

Team Lead - UX